Under what circumstances is genocide most likely to occur Can Essay

Under what circumstances is genocide most likely to occur Can recognition of these circumstances help us prevent genocidal acts - Essay Example Likewise, the perpetrator’s definition of the group is necessary for establishing a specific intent. It also distinguishes genocide from other heinous crimes or justified acts such as a pre-emptive strike.3 This definition of genocide is significant because it informs of the broader characteristics of genocide and guides theoretical approaches to recognizing the instances in which genocide is most likely to occur and therefore provides a means by which genocide can be predicted and prevented. This paper provides a critical analysis of these theories and argues that history instructs however, that genocide is largely incapable of qualification and as such it is unpredictable and most likely unpreventable. If history is any indication, genocide typically occurs during war. However, it does not occur during all wars. Therefore differentiating what kind of war or what wars are consistent with the propensity to commit genocide is futile. A. Historical Overview of Genocide Mamdaniâ €™s brief history of genocide distinguishes genocide from the systematic killing of an enemy. In 1994 Rwanda, the military and its supporters orchestrated the mass murder by Rwandan Hutu majority of Rwandan Tutsi minority. Non-conforming Hutus were also killed. The difference is, Hutus were killed as enemies, whereas the Tutsi were killed simply because they were Tutsi.4 Mamdani also suggests that â€Å"the genocidal impulse may be as old as organized power† and while â€Å"the impulse to destroy an enemy is ancient, the technology of genocide is constantly evolving†.5 Looked at in this way, it is difficult to predict genocide. If genocide is an impulse in much the same way as the impulse to kill one’s enemies, genocide like any act of violence is difficult to predict and just as difficult to prevent. History bears this out. Genocide is not specific to any particular location, politics, economy, race, ethnicity or gender. While there are specific themes such as ethnicity there are other themes that are far more subtle such as the influence of outsiders. Moreover, genocide has occurred on virtually every continent. The best explanation is that genocide is a result of â€Å"the conjunction of influences and actions widely present in the world.†6 Nsereko informs that, â€Å"the history of human race abounds with episodes of genocide.†7 Historically, genocide has been for the most part conducted during the course of a war. Evidence of this trend goes back to the Bible. In more recent times, the Nazis committed the holocaust executions during the Second World War. Other genocidal acts in the last century occurred in Turkey, Vietnam, Pakistan, Nigeria, Rwanda, Burundi, Iraq, Bosnia Herzegovina and Zaire.8 History also informs that genocide was not prevented by international customary law. Crowe informs that not only is genocide â€Å"as old as history†, but so are norms, standards and laws regulating standards of conduct during conflict.9 In 1943, the Allied Powers adopted a charter establishing the war tribunal for trying the Nazis for their war crimes. Some of the charges included genocide.10 On December 11 1946 the UN’s General Assembly adopted Resolution 96(I) in which genocide was characterized as a crime pursuant to international law. The Resolution also instructed the Economic and Social Council to draft a genocide convention.11 Two years later the UN’

Art Essay Example | Topics and Well Written Essays - 250 words - 18

Art - Essay Example Deaccessions of the objects can only take place when the objects to not match the mission of the museum. The re-opening of museum in Bagdad was meant to give political mileage to the politicians. In an open letter addressed to the government by Donny George and Rakowitzs, expressed concerns over shortest duration with which the preparation of the museum under-went for its re-opening. Despite all these efforts, the government through the Minister of Tourism went ahead to re-open the museum. The notion that of the â€Å"strong takes it all† is a common phrase frequently put into practice in Iraq today. This is evident from the creation of the ministry of tourism to oversee the management of the museums. This is contrary to the old system where the ministry of culture had this mandate. The re-opening of the museum was more of an exhibition as stated by Amira Aidan in an email. This is because; 8 out of the 26 rooms were open and a few items on display. Security situation in Iraq prompted a policy of allowing 50% of the staff to make it to work on a single day with the other 50% on the following day. Close to 50% percent of the objects missing from the museum due to security lapses in the country. It is important to note that museums play a significant role in preserving a country’s heritage through generations. Governments should therefore come up with relevant policies to ensure that museums are preserved (Merritt and Reilly 23-25). Regulations that undermine the independent operations of the museum would eventually make them collapse due to loss of objects within the

Sociological Analysis of Media Article

Sociological Analysis of Media Article Select and present an article from a current newspaper or magazine in your country, (the UK), that offers an assessment of some social problem. Assess the data in the article in terms of a social scientists perspective. What is your conclusion regarding the article.? Introduction Relationships between the West and the Muslim world have been of considerable interest both to politicians and to the general public, especially sociologists. Since the events of 9/11 in America the world has been confronted with the fact that there is a faction within Islam that will do anything to make its voice heard and to further its concerns in the West. This paper therefore has selected a newspaper article concerned with the publication of some cartoons involving the Prophet Mohammed. This has caused considerable upset in the Muslim world and is given a different presentation in different publications. The article selected for analysis here is taken from the Daily Mirror, Saturday 4th February. This paper will assess the data in the article from the perspective of a social scientist and will then give some conclusions regarding the article. Sociological analysis of documents is usually described as content analysis and there are a number of ways in which this type of analysis may be undertaken. Some sociologists use formal content analysis where a number of different texts on a given subject are used. This also sometimes involves the use of statistics (Giddens, 2001). Content analysis may also involve thematic and textual analysis. This paper will use a thematic and textual analysis (as described by Bryman, 2004) to analyse the chosen article. Scott (1990) maintains that great care should be taken when analysing documents, particularly media documents. The person undertaking the analysis needs to be aware of their own position and prejudices at the outset and how this might impact on their reading and understanding of the text. There are, therefore, problems of reliability with this kind of analysis. Language and Ideology The article that I have chosen to analyse is entitled â€Å"Muslims Day of Rage: Muslim cartoon Protest rock the world and Britain† by Victoria Ward and Stephen White. The article concerns the protests and violent reactions to the publication by a Danish newspaper of cartoons depicting the Prophet Mohammed as a terrorist. The first thing that was noted was the title. Muslim’s Day of Rage, this is the kind of phrase that is likely to add to the Islamaphobia that has been growing in the West since the events of 9/11 and the London terrorist bombings last July. The wording implies that all Muslims were not only upset and insulted by the cartoons, bearing in mind that all forms of representation not only of the prophet, but of human beings are forbidden in Islam, but that most of them are engaging in violent protest. This analysis of the title is confirmed by the opening lines of the article: FURIOUS Muslims warned Europe it would pay with blood yesterday for publishing a cartoon of the prophet Mohammed as a terrorist (Daily Mirror, 4/2/06-no page number given). Again the article does not differentiate between groups of Muslim protestors and the Muslim community at large. It tends to suggest that the vast majority of Muslims take the view that Europe should be made to pay in blood for the insult. This kind of wording is likely to incite religious and racial hatred. Looking at the article as a whole it might be said that the ideology underlying this article relates to Islamaphobia and is perhaps connected to the writers’ own fears of terrorist attacks. This theme of Muslim violence can be detected throughout the article. What is most problematic about this is that the article does not clearly differentiate between those Muslims engaging in demonstrations and violent protest, and those Muslims who are not. The language is used in such a way that it appears to apply to all Muslims and represents them as an angry and violent group. Representation The title and opening lines of the article I would suggest, tend to represent Muslim people as a homogenous group who want to see the West pay for the outrageous insult to the Prophet. The writers go on to speak of demonstrations that were charged with hatred in London where the Danish flag was burned and some protestors were claiming that ‘another 7/7 is on its way’ (referring to the tube and bus bombings in London last year). The article refers only briefly to the cartoon itself: The offending cartoon, which first appeared in a small Danish newspaper, showed the prophet Mohammed wearing a bomb-shaped turban. Islamic tradition bars any depiction of the prophet to prevent idolatry (Daily Mirror, 4/2/06) No criticism is made of the paper that printed the cartoon, of the cartoonist that produced it, or even of the fact that to Muslims such a cartoon would be viewed as blasphemous. While not wishing to endorse violent protests or to take sides it would seem that the article treats the subject with a very uneven handed approach. Clearly the writers, although this is not mentioned, hold to the idea of free speech and the freedom of the press. The question is why should this unheralded endorsement of free speech be contrasted with the representation of ‘furious’ and ‘angry’ Muslims. The ways in which the information is presented arguably gives a distorted picture of the whole issue. The cartoon is given much less space and attention than the acts of groups of Muslim protestors and tends to minimalise the offence that even the majority of non-demonstrating/protesting Muslims must have felt. Passive and Active Language The sentence relating to the cartoon is written in the passive voice, it says that the cartoon ‘first appeared’ as though it was not the work of human hands. By contrast all the recorded incidents concerning the protestors and the demonstrators are presented in the active mode as the following two extracts show. In Jakarta, Indonesia, more than 150 Muslims stormed a building housing the Danish Embassy and tore down and burned the countrys white and red flag (Daily Mirror, 4/2/06). Thousands of Palestinian refugees marched through the streets of their camps in Lebanon, burning flags and urging Osama bin Laden to avenge Mohammad (Daily Mirror, 4/2/06). No information is given as to the accuracy of the number of Palestinian refugees, the authors cite demonstrations from across the world and so some of those represented must have come from secondary sources, live news bulletins or other papers but it is not stated where such information came from or how the numbers given in the article for example the article states that more than 10,000 Palestinians were burning Danish cheese. The ways in which these numbers are presented and the fact that the newspaper makes consistent use of verbs to describe the protests and demonstrations gives what might be said to be an inflated view of what has been going on. The reader could be forgiven for believing that many thousands of Muslims across the globe have been involved in demonstrations and violent protests. Clearly this does not make violent action and threats of violence right but perhaps journalistic ethics were not hugely in evidence judging by the way in which this information was presente d. Towards the end of the article Jack Straw condemned the cartoon, but again, not the cartoonist who produced it not the editor that published it. His comes as a voice of calm reason at the end of a litany of violent protest and threats of violence, adding to the overall picture of Muslims as enraged and violent rather than groups of Muslim protestors. At the end of the article the writers point to the fact that the secretary general of the Muslim Council of Great Britain urged Muslims not to be provoked by the extreme actions of those elements who were out to exploit the situation. It would seem that this might be a clearer picture of events than that which the writers of the article have presented us with. Conclusion In this paper I have attempted to analyse, from the point of view of a social scientist, a newspaper article that is concerned with protests and demonstrations by some groups of Muslims over their upset at the publication of a cartoon which present the Prophet Mohammed as a terrorist. I have used a textual and thematic analysis in reading this article and have tried to cover most of its aspects. In undertaking this analysis I was acutely aware that the way in which the article was written annoyed me because I felt that it did not give an accurate picture of Muslims as a whole. It seemed that some of the language used by the writers was used not just to persuade, but to inflame and that this could lead to counter-protest on behalf of those people who see Islam and its people as a threat to Western civilisation. Bibliography Bryman, A 2nd ed. 2004 Social Research Methods Oxford, Oxford University Press Giddens, A. 2001 4th ed. Sociology, Cambridge, Polity Press http://www.mirror.co.uk/news/topstories/tm_objectid=16665334%26method=full%26siteid=94762-name_page.html Daily Mirror, â€Å"Muslims Day of Rage: Muslim cartoon Protest rock the world and Britain† by Victoria Ward and Stephen White. 4th February 2006 www.polity.co.uk/giddens

Balanced Literacy vs Whole Language Approach to Teaching Reading Essay

Whole language is considered a "top down" approach where the reader constructs a personal meaning for a text based on using their prior knowledge to interpret the meaning of what they are reading. Teachers are expected to provide a literacy rich environment for their students and to combine speaking, listening, reading, and writing. Whole language teachers emphasize the meaning of texts over the sounds of letters, and phonics instruction becomes just one component of the whole language classroom. Problems associated with whole language include a lack of structure that has been traditionally supplied by the scope and sequence, lessons and activities, and extensive graded literature found in basal readers. Whole language puts a heavy burden on teachers to develop their own curriculum. Balanced Literacy is an approach for teaching literacy that is widely used in classrooms across the country. It involves several methods of teaching and learning reading and writing, whole class instruction directed by the teacher with independent work in reading, writing, and oral language. By integrating a variety of approaches, a balance is achieved in which students learning to understand text (from a whole language approach) as well as how to read text (from a phonics approach). Effective phonics instruction focuses children's attention on noticing the letter/sound patterns in initial consonants and consonant clusters and in rimes. BALANCED LITERACY provides and cultivates the skills o...

Gender Identity Essay

There are a couple factors that determine gender identity; like genetic factors, environmental situations, psychosocial factors, and even sexual hormones. â€Å"Gender identity is almost always consistent with chromosomal sex. † (Rathus, S. A. , Nevid, J. S. , and Fichner-Rathus, L. 2005). From the moment sperm fertilized an ovum, our destiny to be a girl or a boy is chosen. Usually at this point; 23 chromosomes from the male donor and 23 from the female come together and combine to make a â€Å"zygote†. Starting about six weeks into the pregnancy, our bodies began to form and create into what they are meant to be, and after the seventh week, our genetic code (XY or XX) begins to really assert itself. Gender identity is not always a term referring to a person’s anatomic sex, â€Å"sex assignment† is now the correct term to ask a person their anatomic sex that occurred at birth. It is said that by 36 months old, most children are said to have a firm sense of their gender identity. Our genes play an important role in determining our gender identity. The SRY gene (which is the gene that determines the Y male gene) will bind to DNA and distort, and alter it, creating the testes. The gene called Sox 9 is the gene that regulates the expression of SRY. If Sox 9 did not get to regulate the SRY gene; it would turn into a male fetus. We without help from the SRY gene, female reproductive organs would form instead of male organs. Recent research suggests that as many as one in every hundred individuals may have some intersex characteristics. † (Domurat, 1998). Some people do not believe that their gender identity corresponds with their biological sex (mainly transgender people, but also including; transsexuals and inter-sexed individuals as well. ) Difficulties can begin because society maintains that a person must accept a manner of social gender roles, which is based on their sex, and the person may feel that it is not consistent with their gender identity. This is known as â€Å"gender identity disorder†, and by definition means that the individual is uncomfortable with their anatomic gender, and presents themselves or act like a member of the opposite sex. Masculinity and femininity are terms that we hear every day in our lives. For example, we hear that Shawn is so secure in his masculinity that he is comfortable being a house-husband or that Wendy’s mastectomy is threatening her sense of femininity. Even though most people think of masculinity and femininity on opposite ends of one continuum, it does not make it true. Just because an individual may possess some traits of both categories does not make them too masculine or feminine. Where a person should be placed on the masculinity and femininity continuum, all depends on the degree to which the show or report specific gender-linked qualities, and behaviors. The midpoint on this hypothetical continuum is known as the zero point, and if a person has failed to develop gender-role identification, or they have transcended it, then they would be placed at this point of the line. Those who show strong sex-role identifications would go at either one end or the other of the hypothetical continuum. One of the factors in my life that have helped determine my gender identity is; by nature I am a female because I have the sexual reproduction system of a female. That is not what makes me a female though. What makes me a female is how I carry myself in everyday life. I am secure in my womanhood, and have never felt like I should have been a male instead. I like to dress like a woman, talk like a woman, and even use manners that are considered â€Å"womanly†. I chose to keep long, pretty, unpolished fingernails, and I wear make-up on special occasions, but since I do not wear it all the time that does not make me masculine. I was raised in an environment that my parents, teachers, and any other important figures in my life treated me like a female; therefore, I act like a typical societal female. I even grew up with toys that were specifically designed for female use like; dolls and make-up, and cooking toys. The masculine and feminine traits that I attribute to myself using the hypothetical continuum are kind of split in some ways. I can identify with both points of view regarding females and males. My mother thought it best to teach me things that most of the time need a man. She taught me these â€Å"manly† activities because she believes that women should be independent and never need a man for anything. Women are just as good as men (she used to tell me), and women should never be made to feel differently on the subject. I whole-heartedly agree. In conclusion, gender identity and gender roles can cause some conflicts in some people within their daily lives. These disputes can be lessened when the individual is able to develop a secure masculine or feminine gender identity about how they perceive themselves. There are rites of passages that help young female into womanhood, or a young male into manhood, depending on the culture around you as to what the rite of passage may include. Once an individual has figured out what identifies them as either masculine or feminine, they will be able to progress their own positive feelings about masculinity and femininity.

Amazon Ebusiness Essay

Amazon was founded in 1994, spurred by what Bezos called â€Å"regret minimization framework†, his effort to fend off regret for not staking a claim in the Internet gold rush. Company lore says Bezos wrote the business plan while he and his wife drove from New York to Seattle , although that account appears to be apocryphal. The company began as an online bookstore; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an online bookstore could offer more. Bezos named the company â€Å"Amazon† after the world’s largest river. Since 2000, Amazon’s logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile); a goal was to have every product in the alphabet. In 1994, the company incorporated in the state of Washington, beginning service in July 1995, and was reincorporated in 1996 inDelaware. The first book Amazon.com sold was Douglas Hofstadter’s Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought. Amazon.com issued its initial public offering of stock on May 15, 1997, trading under theNASDAQ stock exchange symbol AMZN, at an IPO price of US$18.00 per share ($1.50 after three stock splits in the late 1990s). Amazon’s initial business plan was unusual: the company did not expect a profit for four to five years. Its â€Å"slow† growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1 ¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Time magazine named Bezos Person of the Year,  recognizing the company’s success in popularizing online shopping. Amazon.com products and services: Amazon product lines include books, music CDs, videotapes and DVDs, software, consumer electronics, kitchen items, tools, lawn and garden items, toys & games, baby products, apparel, sporting goods, gourmet food, jewelry, watches, health and personal-care items, beauty products, musical instruments, clothing, industrial & scientific supplies, and groceries. The company launched Amazon.com Auctions, a Web auctions service, in March 1999. However, it failed to chip away at industry pioneer eBay’s large market share. Amazon.com Auctions was followed by the launch of a fixed-price marketplace business, zShops, in September 1999, and the now defunct Sotheby’s/Amazon partnership called sothebys.amazon.com in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in 2001 that let customers sell used books, CDs, DVDs, and other products alongside new items. Today, Amazon Marketplace’s main rival is eBay’s Half.com service. In August 2005 , Amazon began selling products under its own private label, â€Å"Pinzon†; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.In March 2007, the company applied to expand the trademark to cover a more diverse list of goods, and to register a new design consisting of the â€Å"word PINZON in stylized letters with a notched letter O whose space appears at the â€Å"one o’clock† position.†. Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.On September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name. Amazon MP3, its own online music store, launched in the US in September 25, 2007, selling downloads exclusively in MP3 format without digital rights management.[This was the first online offering of DRM-free music from all four major record companies. In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers can have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several  ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008. In 2008 Amazon expanded into film production, producing the film The Stolen Child with 20th Century Fox. Amazon.com has incorporated a number of products and services through development and acquisitions. The Honor System was launched in 2001 to allow customers to make donations or buy digital content, with Amazon collecting a percentage of the payment plus a fee. The service was discontinued in 2008. and replaced by Amazon Payments. Amazon launched Amazon Web Services(AWS) in 2002, which provides programmatic access to latent features on its website. Amazon also created â€Å"channels† to benefit certain causes. In 2004, Amazon’s â€Å"Presidential Candidates† allowed customers to donate $5–200 t o the campaigns of 2004 U.S. presidential hopefuls. Amazon has periodically reactivated a Red Cross donation channel after crises such as the 9/11, Hurricane Katrina, and the 2004 earthquake and tsunami in the Indian Ocean. By January 2005, nearly 200,000 people had donated over $15.7 million in the US. Amazon Prime offers two day shipping with no minimum purchase amount for a flat annual fee, as well as discounted priority shipping rates. Amazon launched the program in the continental United States in 2005, in Japan, the United Kingdom and Germany in 2007, and in France (as â€Å"Amazon Premium†) in 2008. Launched in 2005, Amazon Shorts offers exclusive short stories and non-fiction pieces from best-selling authors for immediate download. By June 2007, the program had over 1,700 pieces and was adding about 50 new pieces per week. In November 2005, Amazon.com began testing Amazon Mechanical Turk, an application programming interface (API) allowing programs to dispatch tasks to human processors. In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service (Amazon S3). An unlimited number of data objects, from 1 byte to 5 gigabytes in size, can be stored in S3 and distributed via HTTP or BitTorrent. The service charges monthly fees for data stored and transferred. In 2006, Amazon introducedAmazon Simple Queue Service (Amazon SQS), a distributed queue messaging service, and product wikis (later folded into Amapedia) and discussion forums for certain products using guidelines that follow standard message board conventions. Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging  from running simulations to web hosting. In 2008, Amazon improved the service adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, static IP addresses designed for dynamic cloud computing. In 2007 Amazon launched Amapedia, a wiki for user-generated content to replace ProductWiki, the video on demand s ervice Amazon Unbox, and Amazon MP3, which sells downloadable MP3’s. Amazon’s terms of use agreements restrict use of the MP3’s, but Amazon does not use DRM to enforce those terms. Amazon MP3 sells music from the Big 4 record labels EMI, Universal, Warner Bros. Records, and Sony BMG, as well as independents. Previous to the launch of this service, Amazon made an investment in Amie Street, a music store with a variable pricing model based on demand. Also in 2007 Amazon launched Amazon Vine, which allows reviewers free access to pre-release products from vendors in return for posting a review, as well as payment service specifically targeted at developers, Amazon FPS. In November 2007, Amazon launched Amazon Kindle, an e-book reader which downloads content over â€Å"Whispernet†, via the Sprint Nextel EV-DO wireless network. The screen uses E Ink technology to reduce battery consumption. In 2008 Amazon stated that its Kindle-based library included 200,000 titles. In December 2007, Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high reliability high performance database system. In August 2007, Amazon launched an invitation-only beta-test for online grocery delivery. It has since rolled out in several Seattle, Washington suburbs. In January 2008 Amazon began rolling out their MP3 service to subsidiary websites worldwide. In December, 2008, Amazon MP3 was made available in the UK. In September, IMDB and Amazon.com launched a Music metadata browsing site with wiki-like user contribution. In November, Amazon partnered with Fisher-Price, Mattel, Microsoft and Transcend to offer products with minimal packaging to reduce environmental impact and frustration with opening â€Å"clamshell† type packaging. Amazon Web Services launched a public beta of Amazon Elastic Compute Cloud running Microsoft Windows Server and Microsoft SQL Server. Amazon Connectenables authors to post remarks on their book pages to customers. WebStore allows businesses to create custom e-commerce websites using Amazon technology. Sellers pay a commission of 7 percent, including credit-card processing fees and fraud protection, and a subscription fee of  $59.95/month for an unlimited number of webstores and listings. Why Amazon.com is successful as a business on internet and has excellent capabilities supported by information system and e-commerce? Amazon’s initial business plan was unusual: the company did not expect a profit for four to five years. Its â€Å"slow† growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1 ¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Time magazine named Bezos Person of the Year, recognizing the company’s success in popularizing online shopping. Amazon changed the way it does business through the years. First it was an online book seller. Next it expanded into selling music and videos. Then it offered toys, consumer electronics and software to its customers. These were linked with a host of new products until this very day. Amazon has a constantly evolving product line. Its competitors have a hard time catching up with the innovator. During its initial years of operation, Amazon was not making any real profit. It practiced instead the habit of reinvesting its income into new markets. This it did to make possible for its customers to make wider choices for the company’s offerings. Inventory management is an important function for any business and its efficient implementation can play a major role in reducing costs within a company. Policies, procedures, and techniques employed in maintaining the optimum number or amount of each inventory item. The objective of inventory management is to provide uninterrupted production, sales, and/or customer-service levels at the minimum cost, Levi D. S. et al (2003). Levi explains that a high-quality inventory management system provides a smooth and efficient supply chain by reducing costs and time. Initially when a company is established, key individuals may pe rform such tasks as purchasing, manufacturing or inventory control with little problem in terms of overlapping functions. But as a company expands it may be necessary to concentrate on core functions in the aim to have specialized personnel in every department. Each function has an important part to play in the supply chain. The correct management of  inventory enables a company to reduce liabilities and cost of overstocking, to streamline operations and to have better utilized staff. Amazon.com, the world’s largest online retailer and one of the nation’s biggest book sellers, is one of the iconic companies of the Internet era, Eells S. (2010), and by realizing the importance of inventory management can only improve its supply chain. From the text we can see that when CEO Jeffrey P. Bezos went about setting up Amazon.com, he had a clear aim to offer customers a wide selection of books but at the same time did not want to spend time and money on opening stores and warehouses and in dealing with the inventory. Bezos was hesitant in deciding to maintain Amazons own warehouse but realized that this was the only way for the company to keep customers satisfied. Internet shopping was rapidly expanding and with Amazon now stretching its ranges from not only books but to CDs, toys and hardware, they too were a growing industry. Amazon began setting up warehouses throughout the US, strategically placing them in states with little or no sales tax in order to reduce costs. These warehouses were very well maintained and completely computerized, with each item having a separate code which made inventory management a lot easier. Within the large warehouses, Amazon held all products which were available on the website. This was not always a good idea as it cost Amazon money in order to stock these goods. In the holiday season of 1999, Bezos was determined not to disappoint any customers; therefore he ordered larger amounts of every product. With this large amount of inventory, Bezos found it very diffic ult to manage, so aimed to rearrange the warehouses to accommodate the demand in different regions. They then decided to outsource some of its routines activities so that they could concentrate more on their core competencies. Deciding whether to outsource or not was a difficult decision for Amazon but seen in the Strategic outsourcing book by Greaver M. (1999), he explains that there quiet a number of reasons how outsourcing can be a major advantage. These points are broken into 6 headings; 1. Organizational reasons – Enhance effectiveness and focus on what you do best and also makes the company more flexible 2. Improvement driven reasons – Improve operating performance and also management and control 3. Finally driven reasons – Reduce investment assets and free up these resources for other areas of the business 4. Revenue driven reasons – Gain market access and  business opportunities along with accelerating expansion 5. Cost driven reasons – Reduce cost through superior provider performance and lower cost structure 6. Employee driven reasons – Increase commitment and energy in non core areas. Amazon decided to outsource its inventory management, and with this they decided not to stock every item offered on its site. It stocked only the most popular and frequently purchased items and as for the other items, they were requested from the distributor on ordering. The item would be sent to Amazon, unpacked and finally sent to the customer. Amazon entered into an agreement with Ingram Micro Inc. to use its knowledge and experience in the electronic goods and supply chain management in order to provide logistics and order-fulfillment services for desktops, laptops and other computer related accessories. From the case, Kevin Murai, President, Ingram Macro U.S. informs everyone the advantages in which they can offer to Amazons supply chain and satisfaction of customers, â€Å"The customer fulfillment services we are providing to Amazon.com’s computer store will minimize the number of touches to the product, while ensuring a seamless shopping experience for Amazons customers from start to finish†. A collaborative approach was obvious from this. A collaborative partnership has become an alternative approach to care, replacing traditional hierarchical approach as the desired approach to care. The features of collaborative partnerships are (1) Power sharing and sharing of expertise; (2) the pursuit of mutually agreed on, person centered goals and, (3) a dynamic process that requires the active participation and agreement of all partners in the relationship, Elsevier M. (2006). Both Amazon and Ingram Micro both shared the passion for customer satisfaction which was the main driving force to the success of their partnership. Amazon has identified its core competencies as: customer convenience and accessibility, massive selection, personalized service, quality of the site content, quality of its search tools and price, Mulqueen K. (2009). By entering into this partnership it gives Amazon more quality time to put into its core competencies. During the initial stages of Amazons warehousing, it aimed to have every item in stock in o rder to maximize customer satisfaction. By having this inventory, it would enable Amazon to meet the needs of the customers when they purchased the goods online. When the customer chooses the item, Amazon takes it from inventory and sent it to the respective  customer. We can see the logic in which Bezos takes as he is aiming to satisfy every customer in order to build a positive image and reputation of the company. Holding this much inventory on the other can be quite costly and also for a small business which Amazon was when taking on this method can be very difficult to manage. Amazons warehouses were a quarter mile long and 200 yards wide storing millions of books. Each warehouse cost Bezos around 50 million and not only this he started to realize that having all these large amounts of stock was unutilized cash which could be used to improve the business elsewhere. The below image (fig 1.1) gives you an idea of the scale of the warehouses and how an effective inventory management structure is vital. Learning from the difficult holiday season of 1999, Bezos outsourced some of their core competencies in order to pay more attention to othe r areas of the business. In our opinion this was a step in the right direction as when Amazons partners shipped the goods Amazon revamped the layout of their warehouses which makes the items easier to find and allowed customer orders to be sorted more efficiently. In early 2001, when Amazon partnered with Ingram Micro Inc., we feel that this was the correct decision for Amazon in the aim for efficient inventory management and it didn’t take long for changes to be made to the stocking of inventory. Amazon decided to stock only the most popular and most frequently purchased. If an item which wasn’t in stock, Amazon simply ordered in from the distributor and who then shipped it to Amazon where they would unpack it and send it to the customer. This may seem like a longer process but we feel this step which significantly reduce costs and better utilized Amazons finances. This is evident from the case as in December 00; their gross profit was 656.8 million where it was almost doubled in December 02 where the profit was 1,074.9 million. By doing this method, inevitably Amazon reduced holding costs. This method was proving to be a positive for Amazon as the improved inventory management helped Amazon record its first ever profit in 2001. From being initially in a deficit of $2.86 billion seven years earlier, Amazon recorded a net profit of $5 million in the fourth quarter of 2001. By Amazon outsourcing its inventory management, we could see the improvements almost immediately from their financial reports in the case. It is clear in our opinion, that Amazon made the right decision when outsourcing this function. It has reduced cost by keeping fewer inventories  and at the same time has partnered with a company with a great deal of expertise in the technology functions which can again be a major positive for the company. This shows again that outsourcing the inventory function was the correct decision for Amazon. The transfer of Amazons inventory management as shown in the case was a positive influence on the company and we feel that it was a successful task. The reason for this is simple; Amazon has tried and tested various inventory techniques from when it was first established. At first Amazons inventory was too great and was seen to be unutilized cash. Bezos realized that this unutilized cash could possible to used to benefit over departments within the company. The task of outsourcing this area made a profit for the company immediately, at the end of 2001, Amazon had a sales record of 1.1 billion which was a 15% increase on the same period of the previous year. Then again in 2002, we can see from the case that Amazon recorded sales of 3.93 billion which was a 26% increase on the year previous. These figures show that the task of outsourcing inventory for Amazon was an important function which has shown to get record sales for the company and along with the expertise given by Ingram Micro was overall a positive influence on the company. Overall, Amazons decision to outsource its inventory management and concentrate more on other funct ions within the business was the correct decision in our opinion. This is proven by the increase in profit since doing so. Amazon managed to outsource this function and still satisfy their customers which is one of their core values along with being innovative. According to businessweek.com, Amazon in 2010 had a net income of $231 million in comparison to $177million in 2009 which again is an indication that the company’s decisions have only had a positive impact as the company continues to grow. This is a positive for the company but in comparison to its main competitor, EBay had a net income of 397.65 million in 2010 which is also seen on businessweek.com. This shows that there is a lot of work done but still in order to compete with its competitors it must still strive to improve. Amazon prides itself on a strong brand, excellent customer service and a well designed, easy to use website. Its use of E-Business strategies enables the company to cut costs better than its competitors and empower its customers by offering them choice. It could be argued that Amazons’ most valuable asset is its CEO and Founder Jeff Bezos. Bezos innovative style has grown the company from  strength to strength and latest figures, according to the website www.siliconrepublic.com show an increase in profit of 36% to $12.95bn for 2010 from a sink to 3.7pc from 5pc at the end of 2009. In 2001, Amazons CEO, Jeff Bezos welcomed competitors rather than fighting them. This decision was initially seen as somewhat controversial. According to Vogelstein (2003) the decision caused such a stir in the book-publishing community that the Authors Guild formally stepped in. They wanted used books sold on a different page from newly published ones. Amazon was able to do this as a result of its efficient inventory management. Vogelstein (2003) states that Amazons warehouses are so efficient that they need to be replenished 20 times per year and they can now handle three times the volume they handled in 1999. The net result of this initiative is increased profits as can be seen from the case. The success of Amazon can be attributed to E-Business. Tedeschi (1999) state; Business on the Internet is cutting significant cost out of the supply chain, with better procurement and resource planning. With Amazon, these cost savings are passed onto the end customer. Through price comparison and transparency on its webpage, customers could make informed decisions based on price. This created massive popularity with its customers. E-Business also creates brand strength. According to Matthewson (2002) a recent survey demonstrated the importance of online brand building, as it showed that six out of ten internet users directly typed into their browser the address of the brand they are interested in buying. The website is said to attract 81 million unique visitors each month .Amazon has capitalized on this process known as cyber-branding. This essentially promotes the company through superior customer service. Its logistics in both inventory efficiency and technology gives it a superior edge over its competitors. Its operations are very efficient due to the strategic locations of its warehouses and headquarters, which have enabled Amazon to cut a lot of its costs. The market in which amazon.com operates and how it is organized by region and country: Amazon.com has always sold goods out of its own warehouses. It started as a bookseller, pure and simple, and over the last decade has branched out into  additional product areas and the third-party sales that now represent a good chunk of its revenue (some estimates put it at 25 percent). Both retailers and individual sellers utilize the Amazon.com platform to sell goods. Large retailers like Nordstrom, Land’s End and Target use Amazon.com to sell their products in addition to selling them through their own Web sites. The sales go through Amazon.com and end up at Nordstrom.com, Land’s End.com or Target.com for processing and order fulfillment. Amazon essentially leases space to these retailers, who use Amazon.com as a supplemental outlet for their online sales. Small sellers of used and new goods go to Amazon Marketplace, Amazon zShops or Amazon Auctions. At Marketplace, sellers offer goods at a fixed price, and at Auctions they sell their stuff to the highest bidder. Amazon zShops features only used goods at fixed prices. If an item listed on zShops, Marketplace or Auctions is also sold on the main Amazon.com, it appears in a box beside the Amazon.com item so buyers can see if someone else is selling the product for less in one of the other sales channels. The level of integration that occurs on Amazon is a programming feat that few (if any) online sales sites can match. Another sales channel called Amazon Advantage is a place where people can sell new books, music and movies directly from the Amazon warehouse instead of from their home or store. Sellers ship a number of units to Amazon, and Amazon handles the entire sales transaction from start to finish. In all of these programs, Amazon gets a cut of each sale (usually about 10 percent to 15 percent) and sometimes charges additional listing or subscription fees; in the case of Amazon Advantage, the company takes a 55 percent commission on each sale. The Advantage channel is something like a consignment setup, a sales avenue for people who create the ir own music CDs or have self-published a book and are simply looking for a way to get it out there. One of the latest additions to Amazon’s repertoire is a subsidiary company called Amazon Services. Through Amazon Services, Amazon sells its sales platform, providing complete Amazon e-commerce packages to companies looking to establish or revamp their e-commerce business. Amazon sets up complete Web sites and technology backbones for other e-commerce companies using Amazon software and technology. Target, for instance, in addition to having a store on Amazon.com, also uses Amazon Services to build and manage its own e-commerce site, Target.com. But selling goods isn’t the only way to make  money with Amazon.com. The Web site’s affiliate program is one of the most famous on the Web. Through Amazon’s Associate Program, anyone with a Web site can post a link to Amazon.com and earn some money. The link can display a single product chosen by the associate, or it can list several â€Å"best seller† products in a particular genre, in which case Amazon u pdates the list automatically at preset intervals. The associate gets a cut of any sale made directly through that link. The cut ranges from 4 percent to 7.5 percent depending on which fee structure the associate signs up for (see Amazon Associates for complete program details). The associate can also take advantage of Amazon Web Services, which is the program that lets people use Amazon’s utilities for their own purposes. 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